National tax, accounting and advisory firm Smith and Howard supports ProNovos mission of bringing data-driven solutions to construction contractors nationwide
Construction analytics provider ProNovos and tax, accounting and advisory firm Smith + Howard are joining forces to better serve contractors.
In a strategic agreement signed earlier this month by the Atlanta-based firms, contractors that rely on Smith and Howard for accounting, audit, tax and other services will gain easy access to technology and analytics solutions provided by ProNovos. Smith and Howard will invest in the startup and support its mission of improving contractor performance through the power of data.
Smith and Howard Managing Partner Sean C. Taylor said the automated reports and dashboards created by ProNovos are right in line with a central focus of his firm’s construction group—analyzing contractors’ problems and crafting strategies that take them where they want to go.
“Our clients are already high performers, but they are always striving to do even better,” Taylor said. “The tools ProNovos has developed for construction contractors can help them elevate their game. We’re excited about this strategic relationship and believe our clients will be as well.”
Tracking and analyzing performance has always been a best practice in construction, but pressures such as inflation, the supply-chain crunch and the workforce shortage make efficiency especially important today, added Bruce Orr, founder and Chief Data Scientist of ProNovos. His company has spent years working closely with hundreds of construction contractors to build data-driven solutions to meet their complex needs.
Earlier this year, ProNovos debuted its Analytics Marketplace—a solutions hub packed with plug-and-play apps for contractors. The list includes executive and WIP dashboards as well as reports/analytics in areas such as labor hours, sales, billings, change orders, projected final cost, AP/AR and more.
Smith and Howard boasts more than 50 years of experience in serving the needs of construction clients in good times and bad. In addition to its accounting, audit and tax services for contractors, the award-winning firm assists clients with tax-minimization, process and control improvement, KPIs, incentive compensation plans, succession planning and enterprise risk security.
“Smith and Howard understands the power of measurement—looking carefully at both your present trends and past projects to bolster performance and gain new insights,” Orr said. “And like us, they see data as the future of the industry, which is why this strategic alignment is such a strong fit. We can’t wait to start getting results for our mutual customers.”
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