What Google Advertising Is Doing for Nonprofits
December 19, 2016
As competition increases among nonprofits for new donations, there is one advertising avenue worth exploring: Google Ad Grants advertising. Whether you are trying to attract volunteers, drive or increase donations, or achieve greater recognition for your nonprofit’s mission and initiatives, Google Ad Grants can provide you with a free tool for creating a custom marketing strategy. The best news? Nonprofits may qualify for up to $10,000 per month for free AdWords, Google’s online advertising tool.
How it Works
If your organization qualifies for Google Ad Grants, you’ll receive up to $10,000 per month in in-kind AdWords advertising to promote your mission on Google search results pages. When people are searching for a nonprofit like yours, they will be more likely to find your message. The more often your ads appear next to Google search results, the more awareness of your nonprofit you will generate. As a grant recipient, organizations get to create a custom marketing strategy to promote their goals within the following parameters:
There are additional resources to help optimize your account, such as using a keyword planner, analytics and conversion tracking. Click here for helpful resources and to get the most from your Google Ad Grants program.
If you have any questions and would like to connect with a team member please call 404-874-6244 or contact an advisor below.CONTACT AN ADVISOR
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