Social Media Matters for Manufacturers

The necessity and benefit of social media seems obvious for business-to-consumer organizations and many business-to-business organizations. But manufacturers remain either unconvinced of the benefits or unsure of the most appropriate execution of a social media strategy. This interesting article from GuavaBox takes on manufacturers and social media and provides some tips for the right strategy. A link to the full article can be found at the bottom of this page, but a brief summary follows.

Does social media matter for manufacturers matter? Yes.

• Facebook has great influence over a manufacturer’s ability to drive traffic, gain online authority, and show a human side to their business.
• Twitter is great for manufacturers because they can reach out to members and the relevant media of niche industries with relative ease and start conversations about industry issues by sharing blog content and interacting with other users directly.
• LinkedIn is perhaps the most lucrative opportunity for manufacturers to interact on social media. I would go so far as to say that if you are looking into social media for your company, but can only really invest in one platform, LinkedIn is the one.

Read the full article here.