July 9, 2018
A mission statement is more than mere words plastered on a website or at the top of an annual report – it represents everything an organization stands for and all that it can accomplish. It drives the organization and its work.
There is a cyclical ad infinitum relationship between a nonprofit organization’s mission, its impact, and its fundraising efforts.
Developing a powerful mission statement is critical to clarifying:
While a powerful mission is critical to a nonprofit’s success, mission alone won’t bring funding to your door.
Prove Your Worth
How is your organization delivering on its mission? With fewer donors giving to fewer organizations today and donor retention declining, it’s more important than ever to showcase the impact of fundraising contributions. Donors are closely examining ROI— Return on (their) Investment—when deciding where to give. In this new Impact Era 2.0:
Bake Impacts Into Mission Statements
A strong mission statement is more than a description of the organization or a plethora of cleverly constructed words and sentences that sound important. It must have impact and communicate impact. An effective mission statement:
One Organization Getting It Right
charity: water is a force to envy in the nonprofit world. Their mission, work and impact are highly transparent, simple and powerful.
Let’s do a quick analysis of charity: water’s mission statement – it’s raison d’être: bringing clean and safe drinking water to people in developing countries:
How does this translate to charity: water’s influence and impact? The transparency and clarity used in the mission statement shines through in their website, communications and annual reports. They make it very easy to track how dollars are being put to use. It’s also clear that charity: water isn’t just “talking the talk.” Nearly every dollar donated goes directly to their projects, and founder Scott Harrison even has a separate fundraising initiative to cover organizational overhead.
The result? Donations have continuously increased since 2007.
Getting the mission right and articulating a powerful impact can help organizations elevate their voice above the noise—but will it lead to donations? How you ask for dollars can have a major influence on how many donations come through the door.
If your organization finds itself with a need to create or re-write its mission statement, remember the words of the great Martin Luther, “If you want to change the world, pick up your pen and write.”
So, pick up your pen and write an impactful mission statement that will change the world.
For further information and other ideas, contact us by filling out the contact form listed below.
If you have any questions and would like to connect with a team member please call 404-874-6244 or contact an advisor below.CONTACT AN ADVISOR
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